Marketing Analytics: Pricing Strategies and Price Analytics

Marketing Analytics: Pricing Strategies and Price Analytics

You're looking for a complete course on pricing strategies and pricing analytics that maximize your firm revenue/profit, right?

You've found the right Marketing Analytics: Pricing Strategies course! This course teaches you everything you need to know about different pricing strategies and how to implement it using profit maximizing price points.

After completing this course you will be able to:

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Implement pricing strategies such as simple linear pricing, price bundling, giving quantity discount, price skimming, applying two part tariffs and many more.



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Increase revenue/profit of your firm by implementing revenue / profit maximizing price point and accordingly deciding perfect pricing strategies using Excel solver Add-in



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Confidently practice, discuss and understand different Pricing strategies used by organizations



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Theoretical concepts and use cases of each Pricing strategy



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Step-by-step instructions on how to arrive at revenue/profit maximizing price points in excel



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Downloadable Excel file containing data and solutions used in each lecture



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Class notes and assignments to revise and practice the concepts



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Section 1 - Introduction



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Section 2 - Step 1: Setting a Pricing Objective



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Section 3 - Step 2: Estimating Demand



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Section 4 - Step 3: Estimating Costs



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Section 5 - Step 4: Analyzing competitors



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Section 6 - Step 5: Evaluating Pricing Strategies

Once we have demand and cost we can estimate revenue and profit at different price points and using different pricing strategies. In the section, we will be discussing a lot of pricing strategies such as simple linear pricing, price bundling, giving quantity discount, price skimming, applying two part tariffs and many more. All these are pricing strategies which companies are actually using. We will see what's the thought and analytics that goes behind the decision of choosing a particular pricing strategy.

Some of the examples in this course are from the book Marketing Analytics: Data-Driven Techniques with Microsoft Excel . We suggest this book as reading material for anyone aspiring to be a marketing analyst. This is also a helpful resource for understanding pricing strategies and price analytics.

I am pretty confident that the course will give you the necessary knowledge and skills related to pricing strategies, pricing and marketing analytics; to immediately see practical benefits in your work place.

Go ahead and click the enroll button, and I'll see you in lesson 1 of this pricing strategy course

Cheers

Start-Tech Academy


https://bit.ly/3sX5roy

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